About us

Our brand

The Sweet Dahlings Company, formerly know as House of Sugar Darlings, was born in 2010, is all about love and passing on love.

Everything we have in here, whether they are vintage and antique curated treasures, or items that are entirely hand stitched and wired tirelessly in the studio, is filled with love and blessing.

About Elaine

Elaine Yeung is the founder, curator and creative director all in one. She was born and educated in Hong Kong. She came from a creative family in which many members young or old, all seem to be gifted with a certain kind of artistic talents. Her childhood pastimes included painting, crafting and designing. She was rather fond of eating as a kid too but with a stack of plain paper and a few colour pencils, she would let her food turn stone cold.  

As a prolific needlewoman and a self-trained wire artist, her education was rather unrelated to her interests. She graduated from the University of Hong Kong with a degree in translation. She was subsequently trained as a professional journalist at the South China Morning Post in the late 1990s. 

She would always remember with fondness the immense joy her wedding in 2010 brings: the creation of some accessories which became her signature bestsellers later. She made them in hopes her two beloved daughters would proudly wear them on their wedding day in the future.

She has since become a full time designer, crafting heirloom pieces in her beautiful but mostly Einstein-kind-of messy studio, occasionally entertaining herself by curating vintage and antique treasures. Many people she cross-pathed with always asked her the same question: where did you learn all those skills? In which, she always replied: I am merely waking up those dormant skills acquired from another timeline. 

 

Elaine in her studio, a beloved snapshot by Jenny Tong